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Strategy


A strategy describes how the ends (goals) will be achieved by the means (resources).

 

We only invest in marketing efforts (resources) when we clearly understand the goals of the organisation.

 

We support our clients with:

Rethink their marketing business case

Media Strategy

Activation strategy

Marketing technology

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Strategy


A strategy describes how the ends (goals) will be achieved by the means (resources).

 

We only invest in marketing efforts (resources) when we clearly understand the goals of the organisation.

 

We support our clients with:

Rethink their marketing business case

Media Strategy

Activation strategy

Marketing technology


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Media Strategy


Activation through media is an art and a vital link in the success of an activation or sales target.
Everything we do is focused on performance.


Media & Advertising should be accountable and contribute to
the objectives.


We develop campaigns from Shape, Story,

Tactics & Technology to maximIze the impact.
 

100% transparent

Media Strategy


Activation through media is an art and a vital link in the success of an activation or sales target.
Everything we do is focused on performance.


Media & Advertising should be accountable and contribute to
the objectives.


We develop campaigns from Shape, Story,

Tactics & Technology to maximIze the impact.
 

100% transparent


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Activation Strategy


Activation Strategy


This is the point where differences can be made.

 

At this tipping point you'll either screw-up big time,
or you'll be extremely lucky.

 

Advertising, Concept & Creativity are just part of your solution. Activation strategy involves knowledge on your audience & consumer behavior, proof of concept, previous results, but also a second thought what is within the scope of your budget. Coming up with a great concept doesn't help you if you have no resources left to share it with your audiences.

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Blue Field's approach in Activation Strategy is that together with Advertsing Agency, or Advertiser we deep dive into audiences, results, data and contribute to concept, creation and therefore to results meant to be delivered by the campaigns.

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Marketing Business Case


Marketing Business Case


So, how much would you like to spend on marketing & advertising this year?

Wouldn't it be great to know what contribution your marketing strategy will have?
We believe that all marketing efforts should contribute accountable to your organisation & goals.

 

How do you make marketing accountable?

 

The Blue Field Marketing Business case allows you to do adequate budgetplanning thoughout the year.
For the annual budget allocation we provide you with a solid business case & budgetplanning strategy that will support you troughout the year.

Media & Advertising KPI's are adequately embedded in a way that each effort, euro spend or concept will be measured on their effect on the primary organisational goals.

The marketing businesscase allows you to

YIELD

your marketing resources throughout the year.

 

 

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Technology


Technology


We believe that technology is the back bone of you marketing environment. Wether it is open source or a licenced platform, technology should be put to work for your business.

Make technology your back bone, not your Achilles' heel

We support our clients in technology infra structure - RFP-support- implementation - and support. From Dataware housing to Marketing automation to DMP to DSP-platform.

Blue Field supports leading edge technology providers from Google - Adobe - IngnitionOne - IBM & Teradata.

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Like what you see?


Let's have a coffee

&

find out what Blue Field can

do for you

 

 

Contact Us

Like what you see?


Let's have a coffee

&

find out what Blue Field can

do for you

 

 

Contact Us